The main thing they were looking for in this was that it was 'obviously' British whilst 'avoiding' London connotations as they wont be in London, they'll be in Bournemouth. It also would have to involve an obvious element of fashion as it was for the fashion course at AIB.
Live Brief!
Luke, Dan and myself have been talking to Mat Desmier from the enterprise pavillion and he has given us a live brief. It's for the arts institute's study abroad programme in Brazil! Basically, we have to produce an A3 poster accompanied by a leaflet to be used in Brazil. That means all the copy has to all be in Portuguese!
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